We had the distinct pleasure to interview award winning designer Danilo Villanueva & Makina & Co about their original and creative Watch design work. Danilo Villanueva & Makina & Co is an award-winning creative designer, that makes our world a better place with their original watch works.
Danilo Villanueva & Makina & Co ("DV&M&C") answered Design Interview ("DI") questions about their award-winning work Makina Andras I Watch. Interview questions prepared by Frank Scott.
DV&M&C : To push the three-handed rectangular watch category with the limited production and budgetary resources available to us.
DV&M&C : We wanted to design the black sheep in the three-handed rectangular watch category.
DV&M&C : To keep this design as a one off. It will be sold out in one month or so. After that, Andras will very much likely return but not exactly the same way as its original iteration.
DV&M&C : 1 year from concept to finished prototype
DV&M&C : This design is purely Makina's.
DV&M&C : The intent was to produce and sell under Makina Watches
DV&M&C : We did not have a rectangular watch in our product portfolio, hence the steps taken to design Andras for Makina.
DV&M&C : Watch enthusiasts and those who have an eccentric taste for watch collecting.
DV&M&C : Its multifaceted design from case to dial.
DV&M&C : Makina Watches' naming convention for its models is based on names of angels and demons. Although Andras is a demon name, the design is unrelated to its name like all of Makina's models.
DV&M&C : Illustrator, Photoshop, Autocad, Fusion 360
DV&M&C : The multifaceted case design PVD coated in intense black.
DV&M&C : We worked with our own engineers to realize this design.
DV&M&C : Honestly, if Makina's main goals were to follow trends and to sell as many watches to our target as much as possible, then we would have conducted extensive research. But that is not Makina's goals at all. Our goal is simply to put out there the best looking timepieces we possibly can with our very limited resources and attract likeminded watch collectors.
DV&M&C : The balance between conventional and unconventional thinking. The challenge is pushing the category to a place where it would not put off watch purists who are generally traditionalists.
DV&M&C : This is the most contemporary design to come out of Makina Watches. It has the attributes that make it appealing for a lot of industrial designers and jury members. We decided to make this model our first entry to award organizations for reasons mentioned.
DV&M&C : Like mentioned before, this is something unique to come out of the brand. What we've learned is that Andras is the beginning of a new chapter for Makina. All our models would have to live up to this new standard achieved with this model and nothing less.
