Hernuta Day Dried Fruits Packaging by Mohsen Koofiani

---

DI: What is the main principle, idea and inspiration behind your design?

MK : Show energy and health-based product.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

MK : My main focus in this design of a limitless space with countless creations is how exciting it can be to use this product.

DI: What are your future plans for this award winning design?

MK : Obtaining this point made the team gain more energy to continue the journey. More creativity in the field of creating physical and virtual space and direct communication with the customer.

DI: How long did it take you to design this particular concept?

MK : Took a lot of time to communicate this. For each product, a different goal was considered and according to the product, the design was completed and finalized. In the meantime, nearly 4 months were spent.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

MK : According to the request of the customer and his needs in the field of communication of this product with the audience, ideas were put on the table and the final idea was formed during different meetings.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

MK : No, this is an exclusive design and all its financial and intellectual rights belong to the ordering company.

DI: What made you design this particular type of work?

MK : A different approach and attitude towards similar products.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

MK : No, this design and the implementation of all its images were my responsibility.

DI: Who is the target customer for his design?

MK : From the age group of 20 and above

DI: What sets this design apart from other similar or resembling concepts?

MK : The type of attitude and the connection of images with each other and its impact on the audience

DI: How did you come up with the name for this design? What does it mean?

MK : To show the health and energy of the product and its effect on the consumer

DI: Which design tools did you use when you were working on this project?

MK : Black pencil - Photoshop and illustrator software

DI: What is the most unique aspect of your design?

MK : Style and technique in character design and its relationship with each product

DI: What is the role of technology in this particular design?

MK : No special technology is used in this design.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

MK : A sense of what the consumer should get from this product. This was all the research that was done in this area.

DI: What are some of the challenges you faced during the design/realization of your concept?

MK : Connecting the character with each product was the most challenging part of the project.

DI: How did you decide to submit your design to an international design competition?

MK : To find out to what extent I took the right path. And after the result, I can improve the next work.

DI: What did you learn or how did you improve yourself during the designing of this work?

MK : For big things, you have to think bigger to get the desired result.