We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Dried Fruits design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original dried fruits works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Natura Dried Fruits. Interview questions prepared by Frank Scott.
MK : The packaging design is inspired by trying to maintain and preserve nature. Just as outstanding works of art (which represent the civilization and history of the world) are maintained at a high cost, one should be diligent in preserving and maintaining the ecosystem. Therefore, to maintain it, animals that play an important role in it should be protected.
MK : The main focus is to create a mutual relationship regarding the importance of preserving an ecosystem and the cultural history of the world, which affects the main quality of a product.
MK : Carrying out advertising campaigns in schools along with providing products to children and teaching them to preserve nature and culture from the basic education period is one of the future plans of this brand.
MK : It took nearly 6 months to research and collect information and establish a relationship between this information and portray it.
MK : It was a custom design for a dried fruit manufacturer. Two goals were considered in this design: 1. Awareness and message to the consumer 2. Awareness and messaging to the producer
MK : No, all intellectual and commercial rights of this plan belong to the employer.
MK : The importance of preserving the environment was the first and most important reason.
MK : The entire process of research and design was my responsibility.
MK : The main goal is to raise awareness about the conservation of natural resources and the role of animals in our lives for all the people of the world.
MK : The simultaneous use of products, animals and historical statues that are combined in a different style.
MK : according to the product itself and because no preservatives are used in this product, and everything is taken from the heart of nature.
MK : In this project, pen and ink were used for design and finalized with related software.
MK : The design style and the relationship between the animal characters and the product
MK : The entire process of research and design was my responsibility.
MK : Using paper packaging because it is degradable.
MK : The only research done for this project is to effectively communicate the characters created with its product.
MK : The biggest challenge has been creating a relationship between the images and how to execute them. For this purpose, due to the fact that some designs could not be implemented with different techniques, the design style and technique were forced to change several times.
MK : My whole purpose for entering this packaging in the contest is to convey the message of the product to all who see my design. So that I can make a small impact.
MK : I got deeper into my surroundings and my awareness of different techniques increased.
