We had the distinct pleasure to interview award winning designer Lia Jiyun Kim about their original and creative Corporate Identity design work. Lia Jiyun Kim is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Lia Jiyun Kim ("LJK") answered Design Interview ("DI") questions about their award-winning work We Belong Here Corporate Identity. Interview questions prepared by Frank Scott.
LJK : The main principle, idea, and inspiration behind the design is to promote cross-cultural understanding, communication, and collaboration through the creation and use of spinning tops. The design aims to transcend language and cultural barriers, fostering unity and equality in the global community.
LJK : The main focus in designing this work was to create an engaging and inclusive tool for educational programs. The goal was to provide a playful and creative activity that would help students connect with their peers, express their identity, and develop a sense of belonging within their community.
LJK : The future plans for this award-winning design could include expanding its reach to other educational institutions or organizations that focus on cultural diversity and inclusion. It could also be adapted for use in team-building exercises or community-building initiatives.
LJK : This particular design was inspired by the universal appeal of spinning tops as a form of entertainment and the desire to create a tool that promotes unity and understanding among individuals from diverse backgrounds. It was not mentioned whether the design was commissioned or pursued based on personal inspiration.
LJK : The target customer for this design is new students who are embarking on their college journey. The primary goal of this design is to facilitate introductions and foster understanding among these students. By creating a thoughtful and engaging design, we aim to provide a platform or tool that encourages new students to connect with one another, share their backgrounds and interests, and develop a sense of community.
LJK : Adobe Illustrator, Photoshop, Rhinoceros, Keyshot
LJK : The most unique aspect of this design is its combination of playfulness, cultural expression, and the promotion of unity and equality. By using spinning tops as a medium, the design taps into a universal form of entertainment that transcends language barriers and allows for personal expression.
LJK : One of the primary difficulties was creating persuasive symbols that accurately represented each personality.
LJK : During the design process, the designer may have learned more about the importance of cultural diversity and inclusivity in educational settings. They may have also gained insights into the power of play and creative activities as tools for fostering unity and understanding. Additionally, the designer may have improved their skills in designing interactive and inclusive experiences.
