We had the distinct pleasure to interview award winning designer Marko Stanojevic about their original and creative Logo design work. Marko Stanojevic is an award-winning communication designer, that makes our world a better place with their original logo works.
Marko Stanojevic ("MS") answered Design Interview ("DI") questions about their award-winning work Custom Hoodies Logo. Interview questions prepared by Frank Scott.
MS : Celebrate hoodie culture and lifestyle and all it represents. We chose to go for a playful approach, fusing together a hybrid of traditional (Little Red Riding Hood) and contemporary (superhero emblem) icons.
MS : To create an image appealing to street-fashion afficionados, make it interesting and memorable.
MS : It is a visual identity project, we are hoping the client will use it across the board for a long time.
MS : Around two months, three people working on it to a different extent simultaneously with other projects.
MS : It was a part of a larger cluster of projects growing several brands on top of a Desktop-to-Garment printshop business in Houston, TX.
MS : It is a property of the client it was designed for.
MS : It was a part of a bigger, more complex endeavor and a key link for several other projects to get done. Also, it was very close to lead designer's personal taste and preference :)
MS : None from the outside in this case. Specifically, my role on this project was creative direction and I did all the strategizing and decision making. The actual design was overwhelmingly executed by lead designer on the project Mr. Marko Maciev and his contribution, personal influence and signature is strongest by far. Ms. Iris Tam gave valuable support as always, when needed.
MS : People who choose customized hoodies as a personal fashion statement.
MS : I hope it's the quality of the idea and execution, to be honest. If we are lucky others will see it so as well.
MS : The name was preassigned by the client. We built the rest based on that alone.
MS : CorelDraw, Photoshop.
MS : That Little Red Riding Hood became a superhero! Wolf beware.
MS : Regular Zero Bureau design team.
MS : Actually the technology will enable the specific print-on-demand service the brand is providing. No out-of-the-ordinary technology had a part in the branding design.
MS : No special research was needed for this project, other then regular qualitative/quantitative prep for a visual identity and branding design.
MS : The process was quite smooth.
MS : The whole team believed in it, client wanted to sponsor the application.
MS : In my case, it was all about trusting in my team members and choosing when to step in and how to do it, and when not to. Full disclosure, I trusted them just as much before so it is not really an improvement.
MS : Questions were quite thorough, thank you.
