DI: What is the main principle, idea and inspiration behind your design?
TSE : The inspiration behind Berliner was to create a furniture that gives back some of the space it holds. For this purpose, I designed Berliner with a smart storage space in its body.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
TSE : The first objective was to design a comfortable seating unit as its the main function of a pouf. The second objective was to create an extra joy with its cottonlike look and playful yet distinguished solution for storage in open spaces.
DI: What are your future plans for this award winning design?
TSE : I am hoping to have Berliner produced by a well-established furniture brand. I believe the design is timeless with its minimalist approach and could be an object of desire with the right approach.
DI: How long did it take you to design this particular concept?
TSE : Conceptualization of the design took 3 to 4 months roughly. Many mini-scale prototypes are made in this period, and 2 months of full-scale prototype production after the concept is finalized.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TSE : It was an inhouse design project following an inspiration that I had. It started as a container unit and evolved to a seating unit that can contain.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TSE : I plan to lease the production rights to a brand which I feel confident that will value Berliner as I do. I own a Design Studio that I produce and sell my home decor and lighting products, but for furniture pieces I prefer working with a well-established brand.
DI: What made you design this particular type of work?
TSE : As the modern society evolves, concept of living spaces has changed. We no longer live in huge houses but live in smaller spaces that require smart solutions. I wanted to design a furniture that can be multifunctional but does not sacrifice the looks for this matter.
DI: Who is the target customer for his design?
TSE : Berliner is mainly designed for waiting lounges, office spaces, hotels, stores. It's a perfect seating unit to store and display magazines, books or any item that is usually left around in a waiting area. Then its use is expanded to houses by achieving the weight limitation to under 50kg.
DI: What sets this design apart from other similar or resembling concepts?
TSE : Berliner takes the same space that a similar round pouf would take but creates an additional space within the design.
DI: How did you come up with the name for this design? What does it mean?
TSE : Berliner takes its name from a famous German pastry that it resembles.
DI: Which design tools did you use when you were working on this project?
TSE : I used computer modelling and 3D printing when working with the proportions. It helped me precisely plan the seating angles and curvature of the inner part for storage.
DI: What is the most unique aspect of your design?
TSE : Storage within sofas, ottomans or coffee tables are always explored when designing furniture. Berliner stands out by creating a storage space by not adding elements but subtracting unnecessary fillings by carefully planning the sitting structure and make the storage accessible at any time, not closed by any lids.
DI: What are some of the challenges you faced during the design/realization of your concept?
TSE : The main challenge was to create a firm seating unit while controlling its weight. It's carved from laminated wood blocks so it could be heavy. I decided to use Ayous tree for Berliner because of its lightweight and sturdiness and make a hollow inner-frame to eliminate any unnecessary weight.
DI: How did you decide to submit your design to an international design competition?
TSE : Berliner was first exhibited in an international design exhibition, Salone Satellitte in Salone del Mobile Milano 2022. It received quite positive feedback from many visitors so I wanted to apply to A'Design Award & Competition to see how it would perform. And I am deeply grateful that I did.
DI: What did you learn or how did you improve yourself during the designing of this work?
TSE : It was my first furniture design that is actualized, so I learnt a lot about ergonomics in furniture when designing Berliner.