We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Package design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original package works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Proshot Coffee Package. Interview questions prepared by Frank Scott.
MK : The main idea, taken from nature, from fantasy, there are guards who protect nature. I saw them as giants. This is the way nature produces coffee for us.
MK : There were several purposes to this design, But the main focus is to show the coffee process steps through revolutionary designing giant characters doing the process as natural bodies. It has simply a good feeling for everyone. (the first is that I wanted to connect with everyone through an imaginary world. Secondly, I wanted to show everyone the stages of the coffee process. Thirdly, through these giants, I wanted to invite everyone to peace and reconciliation with nature.)
MK : In the future, we intend to make famous all the giants on the packaging. Show the giants to everyone and we have a big plan to make them bigger. From making small dolls to making cartoons and movies.
MK : Almost a year, from the time of idea generation to packaging printing.
MK : This project was commissioned by Proshot Company. But I was in charge of the design idea and character creation and printing of the packages.
MK : All the points of this project belong to Proshot Company and this is an exclusive and registered work.
MK : When the decision was made to use these characters, we were all fighting the Covid pandemic. Depression and discouragement had crept into many people’s life. That's why I decided to put a smile on people's faces.
MK : The idea, design, and illustration of this package were my responsibility.
MK : Anyone who drinks coffee.
MK : The difference is in how you approach the coffee packaging design. What you see on coffee packages around the world are all real-world images and approaches. But in the packaging of Proshot coffee, you will be faced with an imaginary world. In fact, we wanted to lead the customer to a world that does not exist at that moment.
MK : Proshot means super happy in the ancient Persian language. It is already the brand name.
MK : Pencil, paper, and watercolor
MK : Illustration and creation of coffee giants.
MK : Here I would like to express my special thanks to the Proshot Coffee Co. crew for their help in producing the content (familiarity with the coffee production process and tools). Undoubtedly, this would not have been possible without them.
MK : In order to execute more correctly and better, all the lines on the colors had to be reconstructed. Colors were controlled. That's why I used graphic software when implementing it.
MK : The process of coffee production and familiarity with simple tools required general research in ancient and modern coffee processing history. That's why I used a special researcher for this.
MK : Creating characters that are both product-related and audience-friendly was hard work, and most importantly, it was the first time the coffee process steps were shown with cartoon characters on coffee packs.
MK : When we saw that we had a good idea and a different implementation, we decided to see ourselves in this very important challenge. And what's better than A'design.
MK : I learned that to achieve a comprehensive and good job, you have to take a long time and wait.
MK : I am very happy that I came out proud of this challenge. I'm happy for myself and for Proshot coffee.
