We had the distinct pleasure to interview award winning designer LILI DCHI about their original and creative Handmade Fashion design work. LILI DCHI is an award-winning fashion designer, that makes our world a better place with their original handmade fashion works.
LILI DCHI ("LD") answered Design Interview ("DI") questions about their award-winning work Oak Project Handmade Fashion. Interview questions prepared by Frank Scott.
LD : At the beginning of this route, my attention was drawn to Qashqai paintings and carpets, which are a combination of animal and plant motifs. And the latest was from nature. I researched these works and after talking to the women of this great tribe, I realized that in the past, all stages of carpet production from design to weaving were done only by Qashqai women. In my opinion, the independence and freedom of Qashqai women in presenting the art of carpet weaving has been the most important point of this process.
LD : Design is an innate desire to communicate and communicate, a skill used in all the visual arts and design. Creating the best solution to problems is different solutions for making a product that is very pleasant and enjoyable to use. Design can mean whatever you want it to mean to you. Design is about communicating feelings through visual sensations and unique experiences. People don't just want products that work, they want to feel happy while using them.
LD : I plan to exhibit at the gallery in new york. I want to partner with some artists there to publish and design a project in some kind of art aspects. I usually live in the future, not the past. I think this is helping me to see the world in a better way.
LD : The oak Project is very complex project. The fashion designing of a product follows one process after the other as the development of design requires rigorous involvement.Each process is a course of action that will help in reaching the end goal easily. The product development process in fashion stems from an idea that is visualized in an expressive form to reach the goals without constraints. The oak design creative process involves several steps that take atleast 12 to 18 months to reach its goal.
LD : In my recent collection, “Oak”, I decided to address the most original form of art in the world, which is nature in my point of view. To design this collection, I traveled through Iran’s nature and its different parts for many hours, such as the “Lut” desert, and while being faded into their beauties, illustrating them.
LD : No. It belongs to my brand, Lilidchi. I and my team produce our products and have a business plan and have our own market.
LD : I have tried to present a new image of the desert to the audience. To achieve this goal, I have used various and bright colors and the motif of animals such as camels that live in the desert and are reminiscent of the sunny and hot days of this pristine habitat.
LD : Usually no. But Persian paintings help me to imagine my ideas.
LD : The target of this project is mostly women. But I have men's customers too. I talk about the Iran market. The age of my customers is between 20-65. It shows you there is a wide range of people.
LD : “Oak”, I decided to address the most original form of art in the world, which is nature in my point of view. Oak Forest in Iran burn in a fire last year. I want to present my project to the nature of my country.
LD : I had usually buy fashion magazines and find out what is the news in fashion. Check social media to be up to date is very important. Todays people took much time in internet base medias. With my development team we observe the fashion trends and habits of society.
LD : At the beginning of this route, my attention was drawn to Qashqai paintings and carpets, which are a combination of animal and plant motifs. And the latest was from nature. I researched these works and after talking to the women of this great tribe, I realized that in the past, all stages of carpet production from design to weaving were done only by Qashqai women. In my opinion, the independence and freedom of Qashqai women in presenting the art of carpet weaving has been the most important point of this process.
LD : Persian Motifs very helpful in this proccess. Persian art or Iranian art has one of the richest art heritages in world history and has been strong in many media including architecture, painting, weaving, pottery, calligraphy, metalworking, and sculpture.
LD : Traveling in the desert is very hard and takes lots of energy. Because I have to travel in summer and it is so challenging.
LD : Last year I won the gold prize in IDA Design Award and after that, I decide to submit my work to another competition. After searching and talking to other designers I found A' Design is a very difficult award and so classy in the fashion field. So I decide to submit my work here.
LD : I learn that I should bring more time into my design to work in international markets. I need to present my designs to more people and plan to have a runway in Europe.
