We had the distinct pleasure to interview award winning designer Daniel da Hora about their original and creative Campaign design work. Daniel da Hora is an award-winning communication designer, that makes our world a better place with their original campaign works.
Daniel da Hora ("DDH") answered Design Interview ("DI") questions about their award-winning work Love Art Campaign. Interview questions prepared by Frank Scott.
DDH : For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
DDH : Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
DDH : It was a two year long project.
DDH : Because of the maker field of the product / brand, we decided to have this unique approach.
DDH : All the arts filed users, specially those who work for galleries, museums, art fair, exhibitions, and also the final home user.
DDH : More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels). Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
DDH : By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
DDH : Extremely important as long as we had to change well-known and famous art history paintings, and the digital technology was crucial for that.
DDH : By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
DDH : We had a very good feedback about the design, not only by our client and customers - with is the most important - but also from other creatives and colleagues from the industry.
