We had the distinct pleasure to interview award winning designer Dmitry Pozarenko about their original and creative Perfumery Supermarket design work. Dmitry Pozarenko is an award-winning architectural designer, that makes our world a better place with their original perfumery supermarket works.
Dmitry Pozarenko ("DP") answered Design Interview ("DI") questions about their award-winning work Sense of Forest Perfumery Supermarket. Interview questions prepared by Frank Scott.
DP : The project was based on the image of a translucent winter forest. The lattices of the ceiling which are offset relative to each other create a structure like the crowns of larch covering the sky.
DP : I needed to create a feeling in the viewer, but not draw a direct analogy.
DP : It took seven months to create the concept and build it.
DP : The search for a new expressive image.
DP : Since this is a perfume supermarket project, the target audience is girls and women, who make up 85% of the customers.
DP : Today it is the only project in the Gold Apple perfume supermarket chain that, thanks to the original concept, has gained such abundance of natural textures.
DP : The name of the project fully reveals the essence of the concept. The “Sense of Forest” creates many subtle connotations in the viewer that immerse him in the stream of plastic and visual impressions of the signs of nature
DP : The project involved specialists in wood and steel processing.
DP : Every new design of the shop’s interior faces a huge number of technical problems. Each of which needs a solution that doesn’t ruin your design. In this project, the suspended ceiling was complicated and made of a square aluminum tube covered with natural ash veneer. Thanks to this design, all low-current networks were carried out in it.
DP : In April 2016, I had already won two awards in the A'design Award & Competition: gold for architecture and silver for interior design. It was a project of the private residence «Barn by a river». This year I found the current projects also worthy of participation in the competition.
DP : Each new work enriches with new techniques, experience and interactions. Sometimes you make a few samples and you reject all of them, and then you use one of them in another work. In the Sense of Forest project, for the first time, I made a suspended ceiling of such complexity and gained new experience.
