We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: This project is inspired by the Chinese idiom "Happiness." In traditional Chinese society, people focuses on farming who work so hard in the natural environment. They worship nature and life, so everything is spiritual and carries their expectations. "Magpie" is considered as a good fortune for the good news Birds, "plum" is the flowers open in spring earlier than others, when a magpie fly on the plum branch, represents happiness is coming.
: It is designed to bring not only light but also happiness and best wish.
: We will massivelly produce and market it in this year later.
: It takes us nearly 3 weeks to design.
: As a design studio, in addition to serve our clients we want to spread our traditional culture. So we decide to choose housewares and furniture to express it. Happiness is one of this project. Besides the lovely appearance and of the magpie will make it popular.
: We intent to produce this work ourselves with the brand "Differ", which is a housewares and furniture brand made by us.
: We draw the styling elements of plum blossom stem from the traditional Chinese painting, make the tray with mountain shape and the main color of ink black, restore the vigor and artistic conception of the Chinese plum blossom and enhance the sense of decoration.
: No, influenced by traditional Chinese painting.
: Young people who want to decorate their home
: The bulb can be taken from the branch, it can be hold as a night light from desk to bed even to other space.
: Its name as its appearance comes from Chinese culture: magpie stands on a plum tree branch meaning happiness is coming.
: freehand sketching and Rhino
: It is not only satisfied with lighting function, but can be a very interesting thing as a symbol of lucky and happiness.
: We design it as a whole team with different backgrounds, which are marketers, advertisers and engineers except designers, to make it realized as mature as possible.
: The main part of the bulb is made of silicone mold. Contact charging with magnet is adopted. Bracket part is the ABS mold production with gold-plated decoration, the base is also ABS mold production, and joined the metal plate to gain weight.
: To design it we spend much time on researching traditional culture not only lighting devices.
: The challenge is cultural communication used in functional products, we need to ensure the satisfaction of the modern function and the reduction of Chinese-style scenes.
: As we want to promote our brand and studio all over the world, we attend this competition to develop the interest.
