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DI: What is the main principle, idea and inspiration behind your design?

: We believe rain boots are something everyone needs; therefore, we are dedicated to improve wearers experience and make people’s life better.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: We want to create a stylish duck boots but still remain it's function.

DI: What are your future plans for this award winning design?

: Keep working on more good designs

DI: How long did it take you to design this particular concept?

: About six months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: It's because there're no many choices when it comes to suck boots, we want to create a special version of duck boots.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: We have made samples of DIFFUSION, and we plan to sell DIFFUSION to international distributors, who are interested in our brand.

DI: What made you design this particular type of work?

: We want to prove even tropical countries can design good winter boots.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: Me and my colleague worked as a team and we share the idea with each other.

DI: Who is the target customer for his design?

: The people who want to try new things and tried of old traditional duck boots.

DI: What sets this design apart from other similar or resembling concepts?

: We are dedicated to improve wearers’ experience.

DI: How did you come up with the name for this design? What does it mean?

: We want to emphasize the concept of equal allocation of energy. DIFFUSION here means the spread of energy.

DI: Which design tools did you use when you were working on this project?

: 2D drawing, 3D modeling, injection,

DI: What is the most unique aspect of your design?

: We made three circles perfectly connect to each other on the boot.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: We work close with a very outstanding product team that helps us realize our work in a short period of time.

DI: What is the role of technology in this particular design?

: Modeling and Injection

DI: What are some of the challenges you faced during the design/realization of your concept?

: The Shield made by EVA is hard to fit, so it must go through many test and adjust the shape.

DI: How did you decide to submit your design to an international design competition?

: We have strong faith on our design and we are willing to share our idea with the rest of the world.

DI: What did you learn or how did you improve yourself during the designing of this work?

: The way to do the combination between different materials on one upper.

DI: Any other things you would like to cover that have not been covered in these questions?

: No more, thanks!