We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: At one point throughout the evolution of Minimals, I realized that, besides the ironic interpretation of traditional toy industry, the main principle was the concept of "collecting".
: The creative challenge was to make one unique modular code that would be recognizable in every character, even when each has different characteristics depending on the animal they represented.
: I want to reach the point of producing Minimals industrially in 2 formats: small collectible toys to have in your desk and big decorative pieces to have in your living room.
: From the first drawing of Minimals in the Mauerpark (Berlín) to their first exhibition in La Despensa (Lima), around 3 years. ( first version http://www.facebook.com/media/set/?set=a.148433851921375.31382.148412435256850&type=3 )
: It was commissioned by myself I guess.
: I would accept to sell the production rights as far as I can manage all the artistic direction as the top designer.
: When I arrived in Lima with this proposal, I realized that it was the perfect artistic scene to do business with them since there is a good market for childlike art and public that uses art as a vehicle to pullout their inner child. So I decided to go on designing Minimals as my first comercial inversion.
: My partner Claudia Hermosilla (aka Mona Herbe) & I gave shape to the Minimals bipersonal exhibition in La Despensa on December, 2011 ( http://www.ladespensa.pe/?p=2085 ). Since then, she has been my main consultant for any decision related to them.
: Any kind of collectors.
: Maybe there're no difference except from the fact that Minimals synthesize better all the classic formulas of the toy industry. It's like using german rationalism in order to reach childish empiricism.
: The name "Minimals" derives, at a time, from the word "Minimalism" and the contraction of "Mini-Animals". Certainly, they're set out to expose the essence of toys through eliminating all non-essential forms, features and concepts.
: Programs like Blender, Adobe Photoshop & Adobe Illustrator.
: “I don’t know, I just want to have them all!” says my inner child.
: As I said, there was active collaboration between my partner Claudia Hermosilla and I and it is important to recognize all her contributions as an experienced designer.
: Technology allowed me to design all the Minimals in a 3d program called Blender. It allowed me to make about one thousand changes in their particular designs before I build them.
: I started by searching anything related to toy collections, giving special attention to all the classic & repetitive archetypes. In my facebook art page "The Chita's Clitoris" we have one album dedicated to them. https://www.facebook.com/media/set/?set=a.228676647155256.58430.184334104922844&type=3
: The most difficult part was to find an effective, fast & cheap process to build these toys in wood with an industrial finishing in duco paint, in particular, since they were all handcrafted.
: I had never heard about this competition. I hesitated a bit at first specially after seeing the nomination fees. However, I sold one "Herr Bytes" (the krokodil) so I guess they ended paying their own nomination.
