We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The main principle, idea and inspiration behind my design was from the flower daisy. The reason I chose blue is blue is more rare than pink and peach daisies.
: My main focus in designing my work are femininity and versatility. I want this piece to be appear feminine and flexible as to be able to wear differently at different occasions. Also, uneven shapes of the petals.
: My future plan is to publicize my design and to pitch company whom needed my services.
: If we talk about just the concept part, it takes about 1-2 months.
: I decided on this concept base on my own accord. The inspiration was kicked in when I first saw the blue daisies in the florist shop that attracted me.
: I don’t think my design currently is being used by another company. I also have copyrighted it. I have produced a piece for my own collection purpose but if any party interested to buy or lease the production right, I am alright with it.
: I like to produce this work because it is unusual in the market and less seen in the market.
: My friends have given me some honest feedback and the rest by my own.
: My target customer is female, age 30 and above.
: The interchangeable part set this design apart from other similar resembling concept
: I named after the type and color of the flower.
: When I were working on this project, I used drawing and coloring tools, sketch book, clay and paper.
: The most unique part is versatility.
: Yes, I work with manufacturing expert team to produce this design.
: The role of technology is the interchangeable part.
: Research of blue daisy flowers was done. The objective was to check the characteristic of the flower such as the petals, colors and other nature. Actual flowers and online pictures were gathered. From there, ratio and size of the flower was taken. Multiple sketches was made in order to translate it into jewelry. Drawing tools such as ruler, measurement tools such as geometrical set were used. Clay was used for initial concept and changes. It then translated into wax carving as a model before fabricated it to the shapes and form. From there, technical part such as size, weight, hook, tail and flexibility was tested. The research part was very important to ensure the design is meeting the versatility yet modelling blue daisy without compromising the practicality.
: The most challenging was the technical part of the connector and hook whereby it has to be practical, and the unnoticeable. Couple of trial and errors made and communication to manufacturer also has taken up some time.
: Actually, it was from Mr Toi, whom saw his brother Zang Toi as a fashion designer on how he made his brand successful and advised me that I should participate in a competition and visit New York fashion show. So, I began registered an account in A' Design Award & Competition in 2016, but I wasn’t ready back then when I was at beginning in this field. In 2018, when I designed Blue Daisy, I received numerous positive feedback from friends. And thought it will be great and good time to present my design to a prestige international design competition. Honestly, I consume a lot of time in running my daily working tasks, this was really a push for me with also other limited resources I have, and I am glad I can make it happened and won an award. I felt thankful to Mr Toi and those whom had given me advice and support.
: If I can improve this design, I would love to make this design in larger size.
: Stay tune for my upcoming projects.
