We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The need to bring the young people over to new ways of consuming the wine.
: The focus was the young public that a today removed from the consumption of the wine, nearest to markets like that of the cocktails and the beer, for what one was seeking to construct an attractive product for this target.
: Between the goals, nowadays we are centred in creating collaborations with certain companies in order that they are included in the lines of experience.
: Including the whole part of investigation, design and prototype the project has been realized in six months.
: Before the need to bring new experiences over to the young persons concerning the consumption of the wine, we decide to use a map of underground that was allowing to articulate several lines of experiences tied to the different consumption from wine.
: The project began for Vihucas's request, an Of La Mancha warehouse of bringing his product over to a younger target, for what there are these the managers of his commercialization.
: 8 TICKETS uses a visual universe easily recognizable by youth and decontextualized public of its common use that allows generating a great attraction in the decoding of its meaning. The design shows different contexts and situations in which to fit the product. The surprise generated by the incorporation of the game at the back of the bottle - which serves as a playful and participative builder of the consumption memory - placed the product as a unique experience for the user
: Really none, the work is of own inspiration.
: Young people between 25 and 35 years removed from the consumption of the wine.
: 8 Tickets is capable of lengthening the experience. It is more than a wine, since not only it teaches different contexts where the wine is going to be consumed, if not that also is accompanied of a map and a few stickers that they allow to create between those who take the wine spending it to him well.
: On having acquired the wine you were buying 8 tickets that there were allowing you to choose each of the experiences that you find in the packaging.
: There were used techniques of investigation of markets, which were allowing us to bring us over to the reality of the consumption of wine in Spain.
: His aptitude to lengthen the experience beyond the own product. As well as the utilization of a map of the meter to structure different experiences around the consumption of the wine.
: For the accomplishment of the product we rely on the CEO of the warehouse, as well as a professional photographer and it that they should allow us to give more valor to the product.
: In case of this project the technology has been used to announce the product, since the technology is intrinsic q the needs of consumption of the young persons.
: The part of analysis is the most important of the project, to discover why the young people have stopped consuming wine, implies discovering opportunities to come to them. Between the techniques of analysis of market, analysis of the competition, of trends in the sector, as well as bosses of purchase between others.
: To try to break with some traditional aspects of the sector of the wine. To construct new concepts leaving of side the traditional world on the one that turns the market of the wine.
: After the good acceptance of the product on the part of the market, we think that an opportunity might constitute a recognition worldwide of the project.
: The project allowed us to bring us over to a completely unknown sector, with which we had not had contact before.
