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DI: What is the main principle, idea and inspiration behind your design?

: Boom-mer-rang was a packaging project inspired from the "ocean". The idea came from relooking the original paper-folding box, valorise its presentation to support its marine products.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: Instant eye-catching effect

DI: What are your future plans for this award winning design?

: With this award packaging design, I hope to enhance and bring the products to its better potential market

DI: How long did it take you to design this particular concept?

: After the researching period and some reflexions, the final design was ready in April and was used in July 2014

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: It was leaded by inspiration...

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: It is used exclusively for the marine binoculars "Boom-mer-rang" with its licensed brand VISIMAXI.

DI: What made you design this particular type of work?

: My core focuses are packaging design and brand development. During exhibitions, I used to observe how to improve the visual communication, which is particularly essential for the booth.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: The power of simplicity in design.

DI: Who is the target customer for his design?

: Customers in the nautical field

DI: What sets this design apart from other similar or resembling concepts?

: Matching and stretching effect with the products

DI: How did you come up with the name for this design? What does it mean?

: Boom-mer-rang comes from the game of "boomerang" which is fun and active. It represents also a "booming" "ranked"(rang) "marine"(mer) binocular products in this project

DI: Which design tools did you use when you were working on this project?

: Ai, Photoshop, Mac

DI: What is the most unique aspect of your design?

: Harmony among all the elements

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: My final design had printed from professional printing agency

DI: What is the role of technology in this particular design?

: To present, support and match up with the products

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: Related to ocean, boating elements

DI: What are some of the challenges you faced during the design/realization of your concept?

: Breakthrough traditional packaging for similar products

DI: How did you decide to submit your design to an international design competition?

: To trace back my design project in a tangible way so as to motivate myself for the next project

DI: What did you learn or how did you improve yourself during the designing of this work?

: Inspiration may only work out with deeper thoughts in design

DI: Any other things you would like to cover that have not been covered in these questions?

: Never give up 'thinking of' good Design